Tuesday, May 15, 2018

Embracing #MyStopover in Iceland

Our 2018 vacation has commenced. On the agenda this year are Iceland, Scotland and France.

We're in the first of those countries now – our first time visiting Iceland. We traveled via Icelandair and bought into the company's highly effective #mystopover marketing campaign. Icelandair is definitely not afraid to position itself as a quirky brand.

Ryan and I watched the airline's safety video with mouths agape. This shot pretty much sums it up, though you can watch the entire video on YouTube.



Another marketing channel(?) that Icelandair has embraced: the airsickness bag.

The airline has claimed this previously underutilized real estate to explain "loftslag" or the reason that Iceland has such a variable climate. Ryan, however, couldn't see that from his seat.

Ryan: What's that?
Me: The barf bag.

Two minutes later.

Ryan: Are you still reading that?
Me: Yes. It's actually interesting.
Ryan: Seriously? Beyond "Aim into the opening" how thorough do the instructions need to be?

Really, it's so much more than just a vomit receptacle.





No comments:

Post a Comment